Calculating the retail value of beef from a 1,900-lb. live weight fullblood Wagyu steer
Lot 244 in the June 21, 2025 Iron Table Wagyu sale sold for $4,450. This was for a fullblood Wagyu finished steer that had a…
Results Of The “Proof Is In The Pudding” Progeny Test Seeking to Evaluate the EBV and EPD Systems
Many Wagyu producers have often wondered how well the Australian Wagyu Association ("AuWA") Estimated Breeding Values ("EBV") and American Wagyu Association Estimated Progeny Differences ("EPD")…
Heifer vs. Steer Carcass Performance
There has been discussion and speculation amongst Wagyu producers as to the carcass performance of heifers compared to steers. For meat animals, heifers are generally…
Dr. Jimmy Horner of Protocol Naturals Teaches Wagyu Producers How To Feed Wagyu Cattle At The Texas Wagyu Association Meeting In Fort Worth, Texas
On May 18, 2024, Jimmy Horner, Ph.D., the founder and CEO of Protocol Naturals, presented at the Texas Wagyu Association annual meeting of members, presenting…
Should Wagyu Producers Be Focusing More On Lipid Quality? – Jim Long Presentation At the Texas Wagyu Association Meeting in Fort Worth
Jim Long, of Rocking 711 Ranch, presented "Should Wagyu Producers Be Focusing More On Lipid Quality" to Wagyu producers at the TWA annual meeting in…
Dr. Jimmy Horner of Protocol Naturals Teaches Wagyu Producers How to Feed Wagyu at the Wagyu Super sale and Midwest Wagyu Association meeting at Lexington, Kentucky on the matter of Wagyu beef lipids
On October 13, 2023, Jimmy Horner, Ph.D., the founder and CEO of Protocol Naturals, presented at The Wagyu Super sale and Midwest Wagyu Association meeting…
Jim Long Presentation at the Wagyu Super sale and Midwest Wagyu Association meeting at Lexington, Kentucky on the matter of Wagyu beef lipids
On October 13, 2023, Jim Long, the founder and president of Rocking 711 Ranch, presented at the Wagyu Super sale and Midwest Wagyu Association meeting…
Our Vaccination & Deworming Program
A blog post about how we at Rocking 711 Ranch treat our cattle with vaccinations and dewormers for customers that ask us this question
Jimmy Horner of Protocol Naturals On Feeding Wagyu Cattle – Presentation at the 2019 AWA Conference
Dr. Jimmy Horner of Protocol Naturals is widely respected as the leading nutritionist in the Wagyu cattle breed. Dr. Horner advises many of the top…
VIDEO – Why Wagyu Beef Is So Expensive from Business Insider
This short 6:29 minute video by Business Insider covers Wagyu beef and why it is so much more expensive than regular beef. Covers Wagyu beef…